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Saturday, 09 August 2008 07:49

Research has shown that door drops have produce exceptional recall, second only to television advertising, with 77% of response remembering the campaign, better than cinema, radio or even newspaper advertising*1 Further more, 84% at least glance at leaflets delivered, twice as many as direct mail, and 76% keep leaflets that interest them*2 Despite the hype generated by some politicians & self styled consumer champions over 62% have responded to an offer or promotion dropped through the door in the last 6 months.

 

*1 BRMB   *2 Triangle

Last Updated on Sunday, 13 August 2017 23:27