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Leaflet Distribution

Information about the leaflet distribution or unaddressed mail industry!



Direct Mail vs Leaflet Distribution PDF Print E-mail

Despite being on average just 1/10 of the cost of direct mail, leaflets are 50% more likely to be kept or passed on than a direct mail letter.

 

DMA Research Pie Chart

 
TV & Press PDF Print E-mail
Written by Administrator   
Tuesday, 12 August 2008 16:50

Clearly not the most appreciated routes to your customer's hearts & minds !

 

Triangle Survey Bar Chart

Last Updated on Sunday, 13 August 2017 23:27
 
Marketplace PDF Print E-mail
Written by Administrator   
Monday, 11 August 2008 22:13

As businesses become ever more keen to get their products noticed, we are all bombarded by advertising & brand messages, from poster boards to bus backs, view adverts on the rear of parking tickets to drama trailers on TV & they are found in such quantities that the consumer finds it impossible to digest them all.

Businesses are also keener than ever to produce tangible results from their marketing spend and one type of marketing stands head & shoulders above the rest,

  • Inexpensive
  • Flexible
  • Easy to test
  • Measurable & Results driven
  • Very effective

In 1997 just 23 of the top 100 advertisers used leaflets, now 84 of them *1 use some form of door to door activity with a total spend estimated to be £997million in 2003. *2

*1 Campaign Magazine   *2   DMA Door to Door Council

Last Updated on Sunday, 13 August 2017 23:27
 
Chanel Recognition PDF Print E-mail
Written by Administrator   
Saturday, 09 August 2008 16:46

Again only TV generates more awareness but at a cost of over £10,000 per minute it is more than a little above most marketing budgets. Leaflets clearly offer exceptional value for money & substantial benefits.

 

BMRB Omnibus Survey

Last Updated on Sunday, 13 August 2017 23:26
 
Media PDF Print E-mail
Written by Administrator   
Saturday, 09 August 2008 07:49

Research has shown that door drops have produce exceptional recall, second only to television advertising, with 77% of response remembering the campaign, better than cinema, radio or even newspaper advertising*1 Further more, 84% at least glance at leaflets delivered, twice as many as direct mail, and 76% keep leaflets that interest them*2 Despite the hype generated by some politicians & self styled consumer champions over 62% have responded to an offer or promotion dropped through the door in the last 6 months.

 

*1 BRMB   *2 Triangle

Last Updated on Sunday, 13 August 2017 23:27
 
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