Research has shown that door drops have produce exceptional recall, second only to television advertising, with 77% of response remembering the campaign, better than cinema, radio or even newspaper advertising^*1 Further more, 84% at least glance at leaflets delivered, twice as many as direct mail, and 76% keep leaflets that interest them^*2 Despite the hype generated by some politicians & self styled consumer champions over 62% have responded to an offer or promotion dropped through the door in the last 6 months.

^*1 BRMB   ^*2 Triangle