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Written by Administrator   
Monday, 11 August 2008 22:13

As businesses become ever more keen to get their products noticed, we are all bombarded by advertising & brand messages, from poster boards to bus backs, view adverts on the rear of parking tickets to drama trailers on TV & they are found in such quantities that the consumer finds it impossible to digest them all.

Businesses are also keener than ever to produce tangible results from their marketing spend and one type of marketing stands head & shoulders above the rest,

  • Inexpensive
  • Flexible
  • Easy to test
  • Measurable & Results driven
  • Very effective

In 1997 just 23 of the top 100 advertisers used leaflets, now 84 of them *1 use some form of door to door activity with a total spend estimated to be £997million in 2003. *2

*1 Campaign Magazine   *2   DMA Door to Door Council

Last Updated on Sunday, 13 August 2017 23:27