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Style, Design & Copy PDF Print E-mail

Great .. you know who your prospects are & where to find them .. Now you have to work out how to communicate your message to them.

  • What to say
  • How it will look
  • What the recipient will do with it

Copy is always important. It is the words that encourage a response after the design has caught the eye. Over 80% flick through leaflets that have come through the door, what the design of a leaflet must do is to catch the attention & say enough to get your prospect to call you. The most frequent mistake is to try to 'sell' from the leaflet ?.. unless it is for a takeaway or similar very low value, a high volume item then just provide enough to get the response & remember that if the flyer doesn't have an impact or there is too much to read, it won't be it will be consigned to the waste paper bin.

You might be a whizz with Photoshop or even Publisher .. if so then great you can design your own leaflets & brochure however if not, then it is always best to get a professional to do it.  From crop marks [the lines put into the design so the printer can cut the leaflet exactly] to the right amount of bleed [the design overlap towards the edge of the page] there are many things to consider.  If you're planning to do it yourself then please download our copy and design hints here .

It is also important that the designer understands what it required of a leaflet. It might sound simple but most graphic designers are artists, they create attractive & beautiful designs ... they don't have direct marketing degrees so it is very important that the essentials of good marketing principles are applied. As one final plea, if you are to do it yourself then please, provide the designer with the 'copy' or 'text' for your flyer - do not leave then to create the words for your flyer.  If you are unable to do write it yourself, please engage the services of a copywriter.

Marketing Agencies will usually budget approx. 30% of the campaign cost on design .. for larger runs this may be unnecessary but when starting off, this might not be enough.  Given the cost of printing, especially full colour and the cost of distribution, it is a false economy not to have a well designed leaflet.  The good news is once the design has been made, you will be able to reprint without any further cost until you come to redesign and even then the framework has been designed so your designer will not need to start from scratch.

If this all seems to be too much .. just drop us a line and we can arrange for one of our designers to contact you.  It helps if you give us as much information about the project and what you wish to achieve so we can match you up with an appropriate member of the team.