Response Mechanism Print

 

It is very important to consider what you want your prospect to do. Is it to log onto a website, if so make sure the site is up & running before the distribution is scheduled. If they are to visit a shop or exhibition, how about some sort of coupon or voucher with a code to identify which campaign & ideally name & address details for analysis & future activity. If it is to be by phone, consider an 0800 number to boost response & maybe a live, answering service to minimise the abandoned calls. If it is to be by post, then consider a Responses Services License for either Freepost or Business Reply. It would also be advisable to check the thickness of the material to ensure it meets Royal Mail guidelines.